The 2loveMy Story: From Innovation to Elevation
2loveMy began in 2009 with a bold and innovative idea: a lip gloss paired with a drink spike detector kit, combining beauty with a purpose. This unique product, created by founder Tracy Whittaker, was designed to empower and protect while adding a touch of glamour.
Following this success, Tracy’s passion for product development blossomed. She collaborated with other brands, using her expertise to elevate their product portfolios and develop standout offerings in the beauty and skincare industries. After years of private label development, Tracy decided it was time to fully focus on her own brand, 2loveMy.
Today, 2loveMy is a thriving name in natural skincare and makeup, with a commitment to sustainable, high-quality products that nurture and elevate daily life. The brand is now expanding into baby care and home furnishings, ensuring that care, quality, and innovation touch every corner of your world.
The 2loveMy team has grown to include incredible talent like Davy Jones, whose vast experience in film and television makeup and special effects adds a new dimension to the brand. Davy’s expertise brings technical precision and artistry to product development, helping us create items that perform flawlessly in both professional and everyday settings. Additionally, Emma Ridgeway, with her strong educational background, ensures that the science behind our products is as thoughtful as the artistry, delivering safe, effective solutions for all skin types.
At 2loveMy, we’re not just creating products—we’re crafting experiences that enhance beauty, self-care, and everyday living. From our humble beginnings to our exciting plans for the future, we’re proud to share this journey with you.